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LD (cigarette)

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LD
An old Czech pack of LD cigarettes, with a Czech text warning at the bottom of the pack
Product typeCigarette
OwnerJapan Tobacco
Introduced1999; 25 years ago (1999)
MarketsSee Markets
Previous ownersLiggett Ducat, Gallaher Group
Carcinogenicity: IARC group 1
Wikimedia Commons has media related to LD (cigarette).

LD (short for Liggett Ducat, the name of the original manufacturer) is an international brand of cigarettes, currently owned by Japan Tobacco. It is manufactured in Turkey by JT International U.S.A. for the United States market.[1]

History[edit]

LD was first launched in Russia in 1999,[2] and by the following year it commanded 50 percent of the country's cheap cigarette market, and 17 percent of all cigarettes in Russia.[3] Liggett Ducat was bought in 2000 by the Gallaher Group,[3] which in turn was acquired by Japan Tobacco International (JTI) in 2007.[4][5] The original Liggett Ducat factory, where LD was manufactured, was shut down in 2016[6] and re-opened in Israel in 2020.[citation needed]

In 2016, JTI announced it would introduce the LD brand on the United States cigarette market with the Red, Silver, and Menthol (Green) varieties.[2] The brand would become a discount brand and would have a $2.81-a-pack price tag.[2] It aimed to challenge discount brands such as L&M, which cost $3.69, and Pall Mall which cost $3.49.[2] LD was introduced in North Carolina and South Carolina to act as a test market, with plans to expand if successful.[1][2][7][8][9][10][11]

Beyond Russia and the United States, the brand has been sold in other global markets, including but not limited to Austria, Poland, Hungary, the Czech Republic,Serbia, Estonia, Latvia, Lithuania, Belarus, Ukraine, Kazakhstan, South Africa, Romania, Israel, Mongolia, Taiwan, and Jordan.[12]

See also[edit]

References[edit]

  1. ^ a b "Japan Tobacco Bringing Low-Priced Cigarette Brand to U.S." Cspdailynews.com. Retrieved 12 January 2018.
  2. ^ a b c d e Mickle, Tripp (2016-07-18). "Japan Tobacco Brings Cheap Cigarettes to the U.S." WSJ. Retrieved 2024-06-05.
  3. ^ a b Tavernise, Sabrina (2000-06-16). "WORLD BUSINESS BRIEFING: EUROPE; DEAL FOR RUSSIAN CIGARETTE MAKER". The New York Times. ISSN 0362-4331. Retrieved 2024-06-05.
  4. ^ "Japan Tobacco acquires Britain's Gallaher Group for $15 billion". The New York Times. 2007-04-18. ISSN 0362-4331. Retrieved 2024-06-05.
  5. ^ MacKenzie, Ross; Eckhardt, Jappe; Widyati Prastyani, Ade (2017-03-04). "Japan Tobacco International: To 'be the most successful and respected tobacco company in the world'". Global Public Health. 12 (3): 281–299. doi:10.1080/17441692.2016.1273368. ISSN 1744-1692. PMC 5553429. PMID 28139966.
  6. ^ Rossel, Stefanie (2016-02-14). "Seeking the silver lining". Tobacco Reporter. Retrieved 2024-06-05.
  7. ^ "Japan Tobacco Muscles Into American Market With LD Brand - NACS – Media – News Archive". Convenience.org. Retrieved 12 January 2018.
  8. ^ "Japan Tobacco Has High Hopes for Low-Priced Cigarettes - Convenience Store News". Csnews.com. Retrieved 12 January 2018.
  9. ^ "Japan Tobacco faces stiff challenge in trying to light up sales for discount brand". Journalnow.com. 24 July 2016. Retrieved 12 January 2018.
  10. ^ "Japan Tobacco Introduces Inexpensive Cigarette Brand to U.S. - Convenience Store Decisions". Cstoredecisions.com. 19 July 2016. Retrieved 12 January 2018.
  11. ^ Broughton, Philip Delves (17 September 2016). "Canny marketing makes cigarettes hot property". Financial Times. Retrieved 12 January 2018.
  12. ^ "LD". Zigsam.at. Retrieved 12 January 2018.


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