Draft:Dario Wolos
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Dario Wolos is a Mexican-American entrepreneur in the hospitality and packaged goods industries, with an emphasis on taco culture.
Early Life[edit]
Born to Mexican and Ukrainian parents in Elmira, NY, Wolos was named after his maternal grandfather, Juan Darío, but his parents anglicized the name to John Daryl, until later in life.[1] Wolos was raised in Monterrey, Mexico.[1]
Education and Career[edit]
Wolos attended Cornell University, which is where he says he first realized an opportunity to share a perspective on Mexico that wasn't known yet around the world.[2]
In 2005 at age 28, Wolos returned to Mexico to launch Tacombi in the beach town of Playa del Carmen.[3] In 2010, he moved the business to New York City, introducing Tacombi as a taqueria in downtown Manhattan.[4]
In 2015, Wolos expanded the Tacombi house of brands with Vista Hermosa, a CPG brand of tortillas produced using corn that is 100% nixtamalized.[5] Today Vista Hermosa includes corn and flour tortillas, Totopos (tortilla chips), and frozen burritos, sold in Tacombi taquerias and in over 2,000 retail stores.[6]
In December 2021, Tacombi raised $27.5M[7] and gained support from restaurateur Danny Meyer of Shake Shack. The raise has been used to spur growth in Vista Hermosa’s CPG business[8] as well as the expansion to 21 taquerias across the United States, in New York City, Long Island, Miami, the greater Washington, D.C. area, Connecticut and Chicago. Wolos estimates there will be 75 Tacombi locations[9] within the next five years.
Activism[edit]
In 2019,Wolos launched The Tacombi Foundation, a certified certified 501(c)3 charitable organization with a mission to advance Mexican communities through education and food accessibility.[10] Through the foundation, Tacombi facilitates local work training programs providing restaurant industry skills and human skills that transfer and endure beyond Tacombi.[10]
In 2020, Tacombi Community Kitchen was created through Tacombi Foundation to specifically address food deserts and support families hit by the COVID-19 crisis.[11] Tacombi Community Kitchen partners with Lyft to deliver 6,000 meals a week to neighborhoods in need, over 500,000 meals to date.[12]
In 2023, Wolos was nominated by the Consulate General of Mexico in New York for the 2023 Ohtli Award given by the Secretariat of Foreign Affairs (Mexico). This is one of the highest recognitions that the Mexican government gives to Mexicans living abroad.[13]
References[edit]
- ^ a b karla (25 April 2023). "65. How Dario Wolos Turned a Taco into Tacombi The secret sauce: a love of language, culture, and family". America the Bilingual. Retrieved 2023-09-28.
- ^ Jr, Tom Huddleston (2023-01-09). "This restaurant started as a Mexican beach-side taco stand in a $3,000 VW bus—soon, it could come to a block near you". CNBC. Retrieved 2023-09-25.
- ^ "Cómo el mexicano Darío Wolos convirtió un camión Volkswagen en un negocio millonario". Univision.
- ^ Patronite, Rob; Raisfeld, Robin (2010-12-02). "Robin Raisfeld and Rob Patronite on Fonda Nolita -- New York Magazine Underground Gourmet Review - Nymag". New York Magazine. Retrieved 2023-09-28.
- ^ "Why the future of restaurants runs through the grocery store". Fast Company.
- ^ "Authenticity trending in the tortilla category | Food Business News". www.foodbusinessnews.net. Retrieved 2023-09-27.
- ^ "Shake Shack's Founder Is Investing in Mexican Chain Tacombi". Bloomberg.com. 2021-12-09. Retrieved 2023-09-25.
- ^ "Tortilla manufacturer opens new facility | Food Business News". www.foodbusinessnews.net. Retrieved 2023-09-25.
- ^ "Crains NY". Retrieved 25 September 2023.
- ^ a b "Tacombi Expanding Charitable Efforts". elrestaurante.com. 2023-07-28. Retrieved 2023-09-28.
- ^ "Tacombi, A Chain Of Nine New York City Eateries, Is Also On A Non-Profit Mission". Forbes.
- ^ "Mexican restaurant chain Tacombi donates 6,000 meals a week". CBS News.
- ^ Charur, Malena (2023-08-27). "Mexican consulate gives Laredo mayor prestigious Ohtli award". Laredo Morning Times. Retrieved 2023-10-10.